Sales collateral copywriting samples

Whether it's a basic one-sheet or a meatier marketing kit, your marketing collateral is what helps set your company apart from its competitors. With the right copywriting and design, you're on your way to a long-lasting, lucrative relationship. The wrong words? Well, your sales force is better off with a simple handshake than a leave-behind that goes straight into the recycling bin. At We Know Words, our copywriters cut through the clutter to reach your customer, creating marketing collateral that makes an impression and makes sales.

Marketing kits for Microsoft partners
Over the course of several months, one of our copywriters built over 20 marketing kits for Microsoft partners in the EPM space. Each kit consisted of a two-sided sales sheet, a one-page Solution Brief (that described the next step), a PowerPoint and a 100-word Web abstract. The trick was figuring out how to make every single solution sound different from the others!

"Sharon at We Know Words is an extremely talented writer with a tremendous ability to absorb the client's needs to produce a polished, targeted marketing piece. She is a bright, enthusiastic addition to any project team, with a willingness to learn complex, technical subject matter and develop messaging that resonates with executive audiences. She was an essential element to our project's success, both in terms of high-quality work and timely turnaround on deliverables. I can't say enough how enjoyable it has been to work with her, and we highly recommend her for any company seeking a sophisticated, senior-level writer."
-- Melanie Kindsvater, Account Manager, BuzzBee

Product sales sheets for PureAyre
Clean Earth sells to several different markets, and needed to speak differently to each of them. So the sales sheets had to be similar enough to go together, but address the different concerns-and different odors--confronting moms, pet owners and resellers. We Know Words copywriters addressed each audience spot on, while maintaining a fresh tone and feeling throughout. (Design by Gravity)

"Our customers like the way we talk to them, whether it's by email, newsletter, advertisement, article, or Web page. I give the credit to We Know Words. They know how to effectively represent our product to our customers in language that sells."
--Rico Yingling, CEO, Clean Earth Inc.

Hewlett-Packard solution sales sheet
When Hewlett-Packard and Microsoft partnered on a new product launch, our copywriters provided sales copywriting that got customers' attention while telling the technical tale: We wrote compelling copy for the front, and detailed the specifics on the back. This rush project was especially challenging because we were charged with determining the features, benefits and customer pain points without any client input. We were right on with our messaging however. No revisions required! (Design by The GSD Group)

Go back to the main copywriting portfolio page or read about our approach to messaging.

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