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Lifestyle and B2C samples by Seattle copywriter
BECU brochure by Seattle copywriter
BECU wanted to remind members of their commitment to and involvement with the community. We took their bulleted lists and turned them into persuasive prose. (Design by Graphiti Associates)
Solaris Luxury Condo brochure by Seattle copywriter
For a renovated luxury condo in downtown Phoenix, we wrote a brochure targeting young urbanites. Based on our research into the target market, the copy emphasized the appeal of urban living: the convenience, the lifestyle, the dynamic nightlife. (Design by Rusty George)
Cruise West catalog rewrite by freelance copywriter
Although Cruise West had a gorgeous South Seas brochure with beautiful, vivid descriptions, it needed to be tweaked to really speak to their target market and differentiators (small ships where people get to know each other and interact with a knowledgeable tour leader). That's just what we did for them as the freelance copywriters.
"The team at We Know Words has the innate ability to make words come alive. They have been able to learn our products quickly and convey their image in a compelling, stimulating manner that helps to position our products positively and make a strong connection with future guests."
--Warren Sukernek, VP Sales, Marketing and Reservations, Cruise West
The Canyon Villa Bed and Breakfast
For a new bed and breakfast styled after an Italian villa, we wrote an emotional, tantalizing Web site appealing to the busy person's desire for rest and relaxation in the growing Paso Robles wine region. Apparently we did well, because the innkeeper has said repeatedly that people choose the Canyon Villa because of their Web site. (Design by Zango Creative)
"I still get compliments nearly every day on the Web site, and to think it's nearly two years old!"
-- Diane Babcock, Innkeeper, The Canyon Villa
Healthcare Web site by online copywriter
New Care Concepts went through a major site overhaul. Our job was to help them speak to both the families that are their customers and the staff that provide the services. (Design by Tsuluwerks)
Healthcare brochure by freelance copywriter
Although this tagline/brochure/ad project was many years ago, it's still one we're proud of for two reasons: The tagline has stood the test of time, and is still the primary messaging in this clinic's advertising. But it's also a favorite because another healthcare practitioner upon seeing these pieces declared, "these people know how to market healthcare!" (Design by The GSD Group)
Go back to the main portfolio page or read about our approach to messaging.
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