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Email newsletter copywriting


Anyone can put out an e-newsletter. That's why there are so many awful, ineffective email newsletters. Not so with We Know Words. We know what kind of e-newsletter copywriting customers want to get in their inboxes, best practices for design and content, and the technology that makes online publishing possible. Plus we have a magazine background which means we approach e-newsletters as editors, not just as newsletters writers, for even better (i.e. meaningful) content.

Below are a few screenshots of email newsletters we’ve written and advised on as freelance copywriters.

TheWrapUp (30K)

The Wrap Up e-newsletter
A fun e-newsletter for GiftCertificates.com. Our gifted newsletter writer made this a must-read email newsletter that kept the click-throughs coming.


OfficeEdge (19K)

The Office Edge e-newsletter
A light-hearted read that helps readers get more out of office life while subtly promoting Maxon's products.Our e-newsletter writing secret? Brisk, engaging copywriting aimed squarely at cubicle dwellers and their inner Dilbert.


Bob (26K)

Building on Brownfields e-newsletter
The only regional Environmental Protection Agency e-newsletter. The content can be a bit dry-it is the federal government after all-but ultimately compelling if you care about cleaning up the environment and boosting economic development. Yes, you really can do both! And our e-newsletter writer showcases the best and brightest brownfields projects going on throughout Washington, Oregon, Idaho and Alaska.

Go back to the main copywriting portfolio page or read about our approach to messaging.

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