Ad copywriting samples

We Know Words marketing writers understand the nuances of writing winning advertising copy. First, we go behind the scenes, getting to know the product in a detailed way, so we know what we're selling-- inside and out. Then we put on our creative thinking caps and do a bit of caffeinated brainstorming-a couple of mochas and a Diet Coke or two sets our minds free. Then we promote the product with fun and flair. Our goal is to get the product to pop, no matter whether it's high tech software or a stylish Italian soccer shoe.

Magazine ad for an encryption software developer
We work with StarDesign Studio to produce all the magazine ads for XYPRO Technology Corporation. This was our favorite. XYPRO develops encryption software, and every year chooses a different theme for the ads. This ad was the first in a "beach" theme, and played on the idea of SPF as a security protection factor, closing with the reminder that security is never a day at the beach, but with XYPRO, you won't get burned. (Design by StarDesign Studio)

Magazine ad for JD Edwards services provider
WTS hosts and remotely manages JD Edwards software. Our marketing copywriters opted to help this high-tech company stand out by hiring an illustrator for the ads and mailers. This ad was a story teller, using humor and eye-catching colors to attract attention in an otherwise staid high tech publication. (Illustration and design by Daberko Design)

Soccer shoe magazine ad for Diadora
So it's not high tech but it is high fashion…for the foot. This ad markets Diadora's new shoe by combining the athletic prowess of the Brazilians with the style of the Italians…just like the shoe.

For samples of banner ads, see our landing page copywriting samples.

Go back to the main copywriting portfolio page or read about our approach to messaging.

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