Meet Your Highly Capable Content Consultant and Copywriter
The driving force behind We Know Words is Sharon, an experienced freelance copywriter turned content consultant. Sharon essentially “is” We Know Words on a daily basis, bringing in other top-notch freelance copywriters, scriptwriters and journalists as needed to meet client needs for particular kinds of specialty content.
Sharon Ernst, MA * Content Consultant
Sharon is a highly regarded content consultant. With 12 years experience as a freelance copywriter and now content consultant, she is creative and experienced in many facets of marketing communications, content marketing and content coordination. She attributes both her success and expertise to a varied background and an insatiable desire to stay current with marketing trends.
Sharon has a degree in Anthropology, and a Master’s degree in art history. After graduate school, she founded, published and edited her own arts and antiques magazine. She learned the ins and outs of marketing while publishing her own magazine. Marketing the magazine was a two-fold and complicated task: She had to market to subscribers and distributors to sell the magazine, and she had to market to advertisers to sell the ads. She was hooked and she’s had a passion for marketing ever since. Combining a love for words with a love for marketing, she wrote her first website in 1997 and founded We Know Words in 2000.
As a content consultant, Sharon is considered an expert in the field of copywriting, content marketing and content coordination. From the very beginning, Sharon has preached repurposing content, customer-centric content, and the kind of content coordination that is now becoming the norm. She’s in heaven to see the direction the marketing world has gone regarding content!
In her personal life, Sharon is the mother of two gifted and spirited children. She loves horses and riding and is as happy jumping fences as running barrels. She loves Art with a capital A, country music, very old houses, local food, Viognier, Jack Daniels and any chance to be by the water. Oh, and her chickens. And her dog. And her cats. And, of course, her horses. And words. (Duh!) Oh, and her fabulous new husband!! (Double duh!)
Now, let’s get this content party started, shall we?